New PR blog goes online

A new PR blog has been launched. Moderated by B N Kumar, a mass communications professional with over 30 years of experience the blog (http://prworld.blog.co.in/) attempts to serve as a platform not only for PR professionals and the media,  but to corporates and service organizations who are interested in PR.

 

As B N Kumar (BNK to friends) says PR is not just about getting media relations built, it is about developing and maintaining relationships for a long term benefit.

 

To begin with the blog has thrown open some interesting topics for discussion like – Who Needs PR?, Crisis Communications, Don’t ignore Press Releases and so on.

 

The blog has already aroused considerable interest among the fraternity in India.

Who needs PR? and more…http://prworld.blog.co.in

Who needs PR? Or put it differently, “Why do I need PR?” These questions are often raised in corporate circles.  

From Presidents to president aspirants, from corporate honchos  to cops, from publishers to reporters there is no one that doesn’t need PR. Definitions could be dime a dozen,  but put it plainly PR is  nothing but relationship building and maintaining it. It is planned. It is deliberate and it has to be sustained.

With apologies to Shakespeare let me say that a friend is a friend is a friend! Can any one be a friend of yours for a limited time? If it is so, that relationship is nothing but an arrangement. Similarly, PR can just not be a business of arrangement or a marriage of convenience.

Some may like to dismiss PR is a functionality of HR which is also a relationship business. The result: neglect PR as one ignores HR.

I worked with many corporate houses including some top notch ones. And my experience is that HR people do not get the importance that they deserve. They are looked down upon as people with bureaucratic tendencies and sticklers to the rule book. I know of an HR lady of a PR agency who ultimately ended up a consultant to a housekeeping firm! Not that I have any disrespect for housekeeping people. Every one needs them to keep the house spick-and-span.

If you have scant respect for your HR, how can you expect yourself to treat PR as something great?

When you need PR, you need people specialized in it – the business of building maintaining relationships. Not certainly those who start PR firms as a pastime or because they have nothing better to do.

These may sound like random thoughts, but thoughts certainly they are! Aren’t they?

So, next time if any one asks “who needs PR” as him or her: who doesn’t?

Think PR, think Concept PR! It’s a good Concept!!

-B N Kumar